_brief
For the first time, Nuxe wants to develop an Advent Calendar featuring the brand’s best sellers. This year, the theme chosen was the City of Paris. The place of birth for Nuxe and its Star Product Huile Prodigieuse®. The challenge was around how to tell this story? The story of a small family owned Parisian Laboratory that grew into the success we know today.
_The response
Being a Parisian myself (born and breed), I always saw Paris as an accumulation of small villages, with their own stories, families, neighbours… And this is what I wanted to translate through that Advent Calendar, the proximity, sensitivity and the charm that this city can offer and has offered to Nuxe when it was born. The Calendar is mainly developed for the international market.
_roles
Creative Direction:
Ysabelle Meullemiestre
Art Direction, illustration & execution: Deborah Brakha
_early drawings
_the calendar
work with me.
