_brief
Nuxe cosmetic Laboratory was born in Paris in 1990, which is something that was often forgotten. With that in mind, it was crucial to reaffirm its birth place and Parisian identity celebrating femininity with the brand’s star products Huile Prodigieuse® and Le Parfum®.
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Staying in line with the art direction of the Advent Calendar, 2016 Christmas campaign is celebrating Paris through the intimacy of a Parisian women. Combining the sensitivity of hand-drawn illustration with modern photography shoot of beauty products & Christmas box sets.
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Creative Direction:
Ysabelle Meullemiestre
Art Direction & execution:
Deborah Brakha
Illustration: Anja Karboul
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work with me.
