_brief
Branding creation for Dubai Summit organised by The Firm Organisation (TFO events).
This is TFO’s yearly summit and is one of the biggest event each year. Previously held in Ibiza, Dubai & Abu Dhabi. People will be travelling from Europe and Asia for 5 days of learning, development and networking.
This summit will give an opportunity to the attendants to build relationships in the business as well being rewarded and inspired.
_The response
The idea behind the concept was to work around a corporate creative direction. Playing around the word «summit» its meaning and draw out a conceptual visual response.
Beside the event itself, the word summit is often associated with a mount, and that mount could also be represented by the letter M, associated with neon colours, creating a vibrant and pop effect.
Check out the event’s website.
_roles
Art Direction: Deborah Brakha.
_branding presentation
work with me.
