_brief
Promoting the Huile Prodigieuse improved formula - with the essence of the Tsubaki Camelia - iconic Star Product of Nuxe, always keeping in mind Paris in the background.
_The response
In response to that brief a typical French brunette illustrates the French touch on a Parisian garden background. To embellish the full picture, the dry oil sits as the hero image signed by a hand-written Rouge “Cultissime” (Iconic) above the bottle. This campaign has been developed for urban advertising, point of sale materials and followed up by a press release for press conferences.
_roles
Creative Direction:
Ysabelle Meullemiestre.
Art Direction, execution:
Deborah Brakha.
_j.c. decaux urban advertising
_point of sale
_press release
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