_brief
For Mother’s day, Nuxe wants to showcase the extension of the dry oil: the perfume. In this case, the products need to be shown through a transparent cover.
_The response
Nuxe being a glamorous and premium brand, the use of golden shades and sparkles are usually part of the DNA of its image. For this particular box set, I wanted to add a touch of modernity by using geometric shapes, and creating depth between golden hot foil printing on the transparent cover and silver metallic printing on the box itself.
_roles
Creative Direction: Ysabelle Meullemiestre.
Art direction, execution: Deborah Brakha
_the gift box
work with me.
