_brief
Nuxe created a trio of limited editions of their Star Product Huile Prodigieuse dedicated to love. Each bottle has its personality, colour, and specific love quote from a French author. The goal was to create a box set revealing these limited editions.
_The response
Usually a brand likes to showcase their products in a transparent gift box, but this time, creating a reveal effect around these limited edition was the trick. Starting with using a quote at the bottom of the box teasing for more inside of the box.
_roles
Creative Direction: Ysabelle Meullemiestre.
Creative manager: Anne Guillaumeau.
Art direction, execution: Deborah Brakha
_the gift box
work with me.
